Privacy policy

Last Updated: February 13th, 2026

This Privacy Policy describes how Amicus Holdings LLC, doing business as Arctic Underwear (“Company,” “we,” “us,” or “our”), collects, uses, and discloses personal information when you visit or make a purchase from our website (the “Site”) or otherwise interact with our services (collectively, the “Services”).

By using the Services, you agree to the practices described in this Privacy Policy.

Our store is hosted on Shopify Inc., which provides the e-commerce platform that allows us to sell products and services to you.

1. PERSONAL INFORMATION WE COLLECT

We may collect personal information depending on how you interact with the Services, including:

Contact Information

Name, billing address, shipping address, email address, and phone number.

Order & Payment Information

Transaction details, purchase history, payment confirmations, and related order data.
Payment card details are processed securely by our payment processors and are not stored directly by us.

Account Information

Username, password, preferences, and account settings if you create an account.

Device & Usage Information

IP address, browser type, device identifiers, pages visited, referring URLs, and interaction data collected through cookies and similar technologies.

Communications

Information you provide when contacting customer support, submitting reviews, or communicating with us.

2. HOW WE COLLECT INFORMATION

We collect personal information:

  • Directly from you when you place an order, create an account, or contact us.

  • Automatically through cookies, analytics tools, and similar technologies when you use the Site.

  • From Shopify and service providers who help operate our business.

  • From advertising and marketing partners where permitted by law.

3. HOW WE USE YOUR INFORMATION

We use personal information for the following purposes:

Provide and Improve the Services

To process orders, fulfill shipments, manage accounts, provide customer support, and personalize your shopping experience.

Marketing & Advertising

To send promotional emails or messages (where permitted) and to show you relevant advertisements based on your interactions with our Site.

Security & Fraud Prevention

To detect fraudulent activity, secure our Services, and protect our customers and business.

Communications

To respond to inquiries, send order updates, and maintain our relationship with you.

Legal Compliance

To comply with applicable laws, enforce our policies, and respond to lawful requests.

4. WELLNESS POSITIONING

Our products and marketing are intended for general lifestyle and wellness purposes only. We do not use personal information to provide medical advice or health-related profiling.

5. COOKIES & TARGETED ADVERTISING

We and our partners may use cookies, pixels, and similar technologies to:

  • Understand how customers interact with our Site

  • Improve performance and usability

  • Deliver personalized advertising on platforms such as Meta (Facebook/Instagram) and other advertising networks

Depending on where you live, you may have the right to opt out of targeted advertising or data sharing. You can exercise those rights using available opt-out tools or browser privacy settings, including Global Privacy Control (https://globalprivacycontrol.org).

6. HOW WE SHARE INFORMATION

We may disclose personal information to:

  • Shopify, payment processors, fulfillment providers, and service vendors who help operate our business.

  • Marketing and advertising partners to provide relevant promotions and analytics.

  • Affiliates or corporate entities within our business structure.

  • Authorities or legal parties when required by law or to protect rights and safety.

  • A buyer or successor in connection with a business transaction such as a merger or acquisition.

Third parties process information according to their own privacy policies.

7. SHOPIFY DATA PROCESSING

Our Services are hosted by Shopify, which may collect and process personal information to operate and improve the platform.

To learn more, visit Shopify’s Privacy Policy:
https://www.shopify.com/legal/privacy

You may also exercise certain rights through Shopify’s Privacy Portal where applicable.

8. THIRD-PARTY LINKS

Our Site may contain links to third-party websites or services. We are not responsible for their privacy practices or content.

9. CHILDREN’S PRIVACY

The Services are not intended for children under the age of majority. We do not knowingly collect personal information from children.

If you believe a child has provided personal information, please contact us to request deletion.

10. DATA SECURITY & RETENTION

We use commercially reasonable safeguards to protect personal information. However, no method of transmission or storage is completely secure.

We retain personal information only as long as necessary to:

  • Provide Services

  • Maintain business records

  • Comply with legal obligations

  • Resolve disputes

11. YOUR PRIVACY RIGHTS

Depending on where you live, you may have rights including:

  • Access to your personal information

  • Request deletion of your information

  • Correct inaccurate information

  • Data portability

  • Opt-out of targeted advertising

To exercise these rights, contact us using the information below. We may need to verify your identity before fulfilling requests.

We will not discriminate against you for exercising your rights.

12. INTERNATIONAL DATA TRANSFERS

Your information may be transferred to and processed in countries outside your own, including the United States, where privacy laws may differ.

Where required, we rely on appropriate safeguards such as Standard Contractual Clauses.

13. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy periodically. Changes will be posted on this page with an updated “Last Updated” date.

14. CONTACT INFORMATION

Amicus Holdings LLC
d/b/a Arctic Underwear
Denver, Colorado, United States
Email: support@arcticunderwear.com